Tag Archive for: Economics

Shawn Hauser discusses the Hemp Road Traveled and the Road of Infrastructure Ahead

 

Shawn Hauser is partner in Vicente Sederberg LLP, as well as chair of the firm’s Hemp and Cannabinoids Department, where she helps cannabis and hemp businesses navigate the intersection – and often collision – between state and federal law. Her practice helps companies comply with hemp laws, food and drug laws, regulations and licensing, as well as provides them general business representation. “This is unique to our practice,” says Hauser. “By providing clients compliance guidance with state hemp and cannabis laws and an understanding of how cannabis laws may evolve, we help guide them into a more stable and successful future.”

Hauser has been in the cannabis space for almost 12 years. “After graduating from college at the University of Texas, I had a passion to get involved with cannabis reform. I come from multi-generations of psychiatrists who have been dedicated to mental health care, and understood that cannabis is often a safer and more effective treatment to treat many mental health conditions, but that the law needed to change to allow doctors to utilize and understand cannabis as medicine.”

Hauser came to Colorado in 2008 in the early days when caregivers of patients who were receiving medical cannabis treatment lacked a supporting legal system. “I began work on the legalization campaign when I met the partners from McAllister, Darnell & Gottlieb PC who were also working on the issue. They built the firm around it in 2010 and I joined as an associate attorney,” Hauser says. The firm was one of the first marijuana-focused law firms in Colorado.

In 2013, Hauser joined Vicente Sederberg where she continued her work. The firm set out to help shape laws that would work to create a responsible cannabis industry and included hemp. “In 2012, founders of the law firm were key drafters of Colorado’s Amendment 64 which legalizes marijuana possession for adults under state law and requires the state to establish a regulatory structure for retail marijuana. In that framework, we included the state legalization of industrial hemp.”

From that foundation, the firm has built a thriving hemp practice, which grew exponentially with the passage of 2018 Farm Bill. “In the hemp department, we do a great deal of policy work all over the country in addition to legal services, such testifying to the FDA as to the regulation of CBD, advising states in how to regulate hemp-derived cannabinoids in FDA’s absence, and addressing best practices for consumer safety,” says Hauser. “One of our goals is to see the FDA step up. We are passionate to ensure that hemp products are regulated appropriately and responsibility, and appreciate that the federal regulation of hemp sets the table for how all cannabis may be most appropriately regulated.”

 

“One of our goals is to see the FDA step up. We are passionate to ensure that hemp products are regulated appropriately and responsibility, and appreciate that the federal regulation of hemp sets the table for how all cannabis may be most appropriately regulated.”

 

“We do a lot of work with other industry stakeholders and have key alliances that complement our regulatory practice, such as our close alliance with Kleinfeld, Kaplan and Becker,” says Hauser of the Washington D.C.-based law firm who focuses their practice on Food & Drug Law and Advertising Law.

In the meantime, while all that comes to fruition, the firm helps clients navigate the patchwork of state regulations for cannabis and hemp. There are a lot of moving parts and complicated federal, state, and local laws relevant to setting up an industrial hemp or cannabis-based business.

“Usually, a client comes to us because they are in hemp supply chain, as a farmer, retailer or brand, and they want to know how to be compliant at the federal level in the light of the Farm Bill, as well as with the FDA and within the complexity of state laws,” says Hauser. She notes that businesses have more to consider than a normal business. They must set up proper corporate entities, negotiate contracts, ensure that business insurance is adequate (watching for exclusions unique to the industry), review marketing materials including product packaging and labeling, develop products within tight legal parameters, complete various safety studies, manage ingredients properly, set up proper production and supply and distribution chains that are complaint, and mitigate the unique risk inherent in the cannabis industry. There are also the environmental laws to be followed, especially on industrial hemp production. It is quite complex.

“The good news is that Colorado continues to serve as a model state for others to follow,” says Hauser. “We are leading the way in hemp. Our governor has done an outstanding job to help us get leaps ahead from when we started. We have a level of infrastructure, agency expertise, and informed and effective rulemaking processes that is unparalleled, with state leadership and industry dedicate to having the most responsible and effective robust hemp program. Governor Polis has organized stakeholder groups for every aspect. Top universities and ag folks are quickly taking things to next level. We are bolstering state industrial hemp companies through incentives to build processing facilities in Colorado to make things like concrete and hemp plastics, all game changing for the planet and industry.”

Once the federal framework is complete, Hauser sees the U.S. as a major market on the world hemp stage. But the road to accomplishing this is slowly working its way out in equalizing state to state in the rules for production and sale of consumer products, and in developing the infrastructure and research needed to support a true industrial hemp industry. “Hemp having varying sets of rules for production and sale state to state is one the industry’s biggest barriers. The failure of the FDA to effectively regulate products leaves an emerging market without regulation to guide it,” she says.

“Right now, with CBD and consumable hemp product regulations, many states regulations conflict with federal law, but federal law is generally not enforced absent companies making serious drug claims,” says Hauser. It makes it difficult for states to enforce, creates unique legal exposure to businesses who follow federal lay but violate state law or vice versa. It also makes investors leery, creating banking and insurance conflicts.

In the future that Hauser is advocating for she sees a healthier hemp world. “I see federal legalization and development of a vibrant U.S. cannabis and hemp industry that includes broader acceptance of cannabis as medicine and as an alternative to alcohol, as well as a healthy dietary supplement, ingredient in foods and cosmetics as appropriate, and a natural alternative to more harmful ingredients currently used. Hemp is revolutionary and can be used in animal feed, plastics, fuel, all kinds of products. It can have a role in reversing climate change. There are so many uses, we have only seen the tip of the iceberg.”

 

A funny thing happened on the race to the bottom recently with respect to hemp biomass and processed material pricing, pricing has stabilized, at least for now. This is an important development for both farmers and processors who have spent the last two years scrambling to make ends meet.

The stable prices, first reported by PanXchange (https://panxchange.com/panxchange-hemp-benchmarks-analysis-april-2021/) , came as a surprise as the hemp industry entered the 2021 planting season with an estimated 201 million pounds of excess biomass and inventories of distillate and isolate bloated. Given that prices had fallen heading in to January, seeing prices stabilize in April and May seem counterintuitive, yet promising.

What is driving this leveling? Some analysts attribute this to the increased demand for smokable flower, while others are suggesting that demand for biomass and processed materials to support delta-8 demand may be the culprit. Regardless, the question now is whether this is finally the floor in pricing or is it just a bubble that will soon burst with further price declines in tow.

Stable prices, if it continues, are good for the industry as it makes operations and sales more predictable. It also gives cultivators and processors more security, especially heading into this planting season. For those cultivating and processing that have buyers, it would be best to lock in prices via a contract. Based on the PanXchange report, “Looking ahead, expect to see premiums inch up for higher quality products.” The key word here is quality. For those trying to unload lower quality products on a fire sale, there will still need to be a street fighter mentality when it comes to pricing and competitiveness.

On the other hand, if this is a bubble, and prices start falling again, then it will continue to reap havoc throughout the supply chain. Investors will be hesitant to invest citing increased risk and difficulty in modelling the business, product manufacturers and processors will hold off placing orders waiting for lower prices and cultivators will continue to end up holding the bag. The market will seize up.

Regardless, there is a window of opportunity here for those operators who have struggled for the past three years. Our advice, get while the getting is good. For those entrepreneurs who have remained steadfast in the industry, this may be the light at the end of the tunnel.

Enjoy this respite, there is more work ahead heading into year 3.

NIHC Weighs in on its Language

 

This week, Senator Rand Paul (R-KY) introduced the Hemp Economic Mobilization Plan (HEMP) Act that would raise the delta-9 THC threshold to one percent.

The HEMP Act also requires testing of hemp-derived products rather than the hemp flower or plant itself. Additionally, to help prevent legal hemp from being seized during transport, the bill requires that hemp shipments be accompanied by one of two easily accessible types of documentation.

“For years, I’ve led the fight in Washington to restore one of Kentucky’s most historically vital crops by legalizing industrial hemp,” said Senator Paul in a press release introducing the bill.  “We achieved a hard-won victory, but there is still work to do to prevent the federal government from weighing down our farmers with unnecessary bureaucratic micromanaging. My legislation will help this growing industry reach its full economic potential, and I am proud the bill has strong support all the way from local Kentucky farmers and activists to national groups.”

Last year, Senator Paul introduced similar legislation toward the end of the 116th Congress. One of the major differences in the legislation introduced last year and the bill Senator Paul introduced this week was language on transportation.

NIHC provided the language to Senator Paul’s office that would require a copy of the producer’s hemp license or lab certification that the hemp contains no more than one percent delta-9 THC so that law  enforcement officers can easily determine that the hemp in transport has already been lab tested; is compliant with current law; and is not marijuana.

Patrick Atagi, Board Chair of the NIHC was quoted in the press release from Senator Paul’s thanking the Senator for listening to NIHC’s concerns, particularly about hemp in transit and saying that the HEMP Act will help create economic benefits.

“Senator Rand Paul’s legislation is very timely with the state departments of agriculture’s passing policy that would re-define hemp at one percent,” said Atagi. “We also are thankful for the Senator’s recognition of the importance of defining hemp in transit. We appreciate his willingness to engage with us and listen to our industry. We believe the HEMP Act is important for consumers and the consumer’s right to know and are proud to support Senator Paul’s efforts. If passed, the HEMP Act will help with the overall economy and providing jobs to Americans.”

You can read the HEMP Act of 2021 in it’s entirely here and read a fact sheet with background information on the bill here.

iStockphoto.com/zoran orcik

An Interview with NIHC’s Kevin Latner

“We have developed a comprehensive plan based on NIHC vision and mission to promote U.S. worldwide,” explains Kevin Latner, NIHC’s Senior Vice President of Trade and Marketing. “Policy initiatives, trade facilitation, supply chain development and market development will provide the framework for U.S. export success.”

In November 2020, USDA’s Foreign Agricultural Service (FAS) notified the National Industrial Hemp Council (NIHC) that it had been approved as a recipient of Market Access Program (MAP) funds. The funding, should be available by April this year, provides NIHC the ability to grow the international market for the U.S. hemp industry. This will allow the hemp industry to develop program success such as other industries (e.g., peanuts, cotton, beer and wine, raisins, poultry and eggs, grains, dairy) have created in international trade opportunities for their industries through MAP programming.

Traditionally, MAP programming includes developing trade policy, trade facilitation, supply chain development, and market development. What will programming for NIHC look like? “As a new to market product and a first-year program NIHC, our first priority will be identifying market opportunities, including priority markets, and communicating about the quality and availability of U.S. product to those markets.”

IMAGES FROM ISTOCKPHOTO.COM

Overview

Latner is spearheading the initiative and for good reason. He is an experienced executive leader, a change strategist and former U.S. diplomat. He has been in international agriculture and marketing for over 30 years delivering organizational leadership and operational excellence as a senior government, association and private sector leader. ​Specifically, his experience working at FAS for 15 years and running MAP programs for large participants provides NIHC the expertise to launch and maintain this initiative.

MAP programs extend to virtually every corner of the globe, helping to build markets for a wide variety U.S. farm and food products. FAS provides cost-share assistance to eligible U.S. organizations for activities such as consumer advertising, public relations, point-of-sale demonstrations, participation in trade fairs and exhibits, market research and technical assistance. When MAP funds are used for generic marketing and promotion, participants must contribute a minimum 10-percent match. For promotion of branded products, a dollar-for-dollar match is required.

It is quite an accomplishment to receive MAP funding. There is only $175 million distributed amongst competitive applicants. The requirements are rigorous to get and maintain the funding. “It is the widely recognized as one of the best public-private partnerships,” says Latner. MAP programs benefits not just an individual company, but the entire industry by leveling the playing field. Individual companies benefit through greater access and market opportunities internationally. According to market research by Informa, it was concluded that the return on investment for Market Access Program funds is 30-35 to 1.

Rigorous application criteria and a comprehensive application process ensures that funds are allocated through a competitive process. Applications must understand their markets, be able to report on trade and have developed meaningful performance metrics to evaluate program results. “In addition, NIHC’s leadership is bringing the industry together behind a unified banner on trade development that has been a critical component to securing funding,” explains Latner. “We look forward to continuing to work cooperatively with stakeholders as we use this funding on behalf of the industry.”

Export Readiness – Are You Ready?

While the appeal to reap the benefits of a 35-1 return on investment is attractive, Latner says you must be qualified to navigate international business. If you need help determining your export readiness, individual companies work through the NIHC, state departments of agriculture or the state regional trade groups (i.e., FoodExport, the Southern U.S. Trade Associationand the Western U.S. Trade Association). These organizations will help direct companies to international trade shows where business relationships can be built. Some organizations will even provide translators, offer translation services for marketing materials, and other support.

With the pandemic, business-building programming is sporadic, but NIHC’s long-term plans include trade missions and sponsoring international trade shows. “In a new industry, like hemp, the best way to do this is get in front of people to establish trust in relationships. We want to help create the marketplace to offer business-to-business marketing.”

The demand for hemp worldwide is growing, notes Latner. “Last year, Bloomberg estimated that by 2023 the hemp industry would be a $25 billion global market. NIHC’s implementation of the MAP program will allow the U.S. industry to communicate to government about market access challenges, better understand market opportunities and create business to business marketing opportunities,” he says.

Ultimately, NIHC’s implementation of the MAP will build market development opportunities for U.S. hemp exports through education and communication to government, business and, long-term, even consumer.

To ensure industry-focused programming, NIHC has a marketing subcommittee that provides strategic guidance on long-term goals and reviews implementation. “The committee provides critical input and represents the diversity of the hemp industry,” Latner explains.

More information will be coming throughout the year on MAP efforts. If your company has an interest in doing international business, now is the time to start planning ahead!

While the higher THC market is really sexy, the industrial side is transformational.”

 

Beau Whitney of Whitney Economics is the NIHC Chief Economist. He closely follows the entire cannabis marketplace; medical adult-use and industrial. His foray began by creating data

in the west coast medicinal cannabis sector, then adult-use and ultimately in industrial. It has evolved into a focus on hemp as a grain commodity, where he sees the most significant potential in the coming years.

Drawing upon his previous hi-tech and supply chain experience, as well as agricultural and economic development analysis expertise, he gained operational knowledge by designing and implementing notable efficiencies into the cultivation, extraction, edible manufacturing, wholesale and retail distribution operations of a vertically integrated cannabis operation for a large scale operator.

Now focusing on data and analysis, Whitney has established himself as a leading economist in the hemp and cannabis industries with clientele in North America, Europe, Asia, The Middle East, Africa and South America.

Whitney took some time to discuss his support of NIHC, and how data can help the association’s industry advocates clear up regulatory and legislative ambiguities.

 

How is your company helping to move the industrial hemp industry forward?

Our mission is to provide the industry the data and predictive insights they need to make informed decisions. With our data we can help the industry lay the foundation to build a thriving sustainable market, as a global player.

 

What value do you see in being a member of NIHC?

I enjoy the collaborative participation as NIHC Chief Economist and serving on NIHC committees. In my work in the last 7 years, we are approaching the industry with similar mindsets, so there are synergies.

With the prior levels of experience that is present in the organization’s leaders and volunteers, the NIHC has the ability to impact, influence and shape overall policy on a high level. This is very important.

NIHC has been able to get data highlighting vital issues directly in front of federal regulators. The industry needs this critical advocacy, which is focused on industry viability, education and sustainability, and articulating on issues confronting farmers, cultivators, producers and manufacturers. This is half of the battle.

I believe when we can interject real data with compelling education, then legislators can make informed decisions that help all the stakeholders to move the industry forward. NIHC’s experience advocating for agricultural, as well as the ability to look at the global market, not just U.S., is exactly what the industry needs right now. Vision to see the bigger picture.

 

Grain uses are a game changer.

Why is data important and how can it help the industrial hemp industry?

Data shows trends and identifies potential successes and shortfalls based on historical evidence. I try to leverage that data to forecast where the opportunities will be in the future. In the beginning, I saw that no one was fighting for the farmer, so I went deeper into the data, collecting information through comprehensive industry surveys so that I could create benchmarks that we could track over time. The goal was to help the farmers use data to help operate businesses and scale.

My goal is to map out the entire hemp value chain so operators can understand their role in the industry. It also has helped organizations like NIHC to present accurate views to legislators.

As an observation, I would like to see industrial hemp growers become more business-minded. The numbers show that this is a real weakness. This might be where NIHC can help their members network to understand the business, and to connect the dots throughout the chain.

Since 2019, growers have typically planted crops without arranged buyers – a basic business function – with 65% of them over the past two seasons not able to bring their products to market. This is several hundred thousand acres of hemp.

In my research I found that pre-2020 harvest, there was approximately 135,000 million pounds of excess biomass. That is raw material without a place to go. It seems that farmers did not do their business 101 homework before entering into this space.

Some didn’t even know how to harvest. They did not have the skills to scale. They were unsure how to grow from 1,000 sq. ft. to 25 acres, basically from a hobby grower to commercial operator. Some did not even know how to harvest crops at this scale. How were they going to harvest 25 acres by hand?

Now, in the “second season” for some of the veterans, we are seeing decline in markets and acreage, where some farmers did not renew their licenses, some scaled back their operations, or some renewed simply to sell their product from last season.

Farmers need access to buyers in order to sell their harvest to processors, who, in turn can sell the product manufacturers. This are the steps to building a credible thriving marketplace of products. In earlier days farmers were mostly taken advantage of by unscrupulous brokers. Hopefully, as the market matures farmers and processors will become more savvy. What is really required is for all participants in hemp to really to understand the value chain for hemp.

Grain uses are a game changer.

Most of the previous hemp supply chain was focused on CBD-related products, but I am not forecasting that to happen much longer. In 2020, CBD was 82% of the market to the 13% for grain and 5% for fiber. I see these numbers swapping in the near future.

Grain is forecasted to overtake CBD in terms of acres licensed by 2023. Hemp for animal feed is in the FDA for approval process right now. Once this is approved, hemp for animal feed will increase opportunities for farmers and processors.

Fiber is still in is infant stages. Degumming process is an issue, but once it able to be supported domestically, the fiber market will grow. Automotive and textile industry uses are emerging. This too, will surpass CBD in terms of market growth and opportunity.

 

From the data, what are the most important needs of the hemp industry today?

In terms of what is most needed, it would be:

1) Policy deployment should be flexible and adaptable for a dynamic market, on both federal and state levels. It is too rigid right now and is actually suppressing the industry. If it becomes too oppressive, the industry will lose investor confidence.

2) Regulators have created current policies coming forth that are ineffective. We need to clear up the murkiness. The law is crystal clear: Hemp is an agricultural product and should be regulated as such. The current ambiguity is keeping much-needed investors from bringing in the resources to grow the industry, there is too much risk involved to bring a product to market, only to have it potentially deemed illegal.

3) The industry really needs infrastructural development so it can scale up to mass production. Farmers, processors and manufacturers should not enter a space unless they know the entire value chain business model they want to follow.

 

Participation in the process and being a voice in big issues such as testing protocols, especially for the smaller farmers, is important. Large commercial operators will have it all in house, but smaller farmers need to express their issues as well.

How can industrial hemp growers be a part of the solution?

The key for success is looking at the data, being involved in organizations like the NIHC, having a relationship with the state’s Department of Agriculture and getting to know your neighbors.

Participation in the process and being a voice in big issues such as testing protocols, especially for the smaller farmers, is important. Large commercial operators will have it all in house, but smaller farmers need to express their issues as well.

Smaller farmers need to pool resources, for example, in a cooperative model, to collectively drive scale to compete with the large players. This is actually starting to take shape now. Local cooperatives or hemp campuses will offer the services needed for testing. Whitney Economics has met with many economic development agencies to help educate them about hemp and how to successfully support the industry.

Right now, many successful hemp projects involve public/private partnerships. A private company will do research on deploying and scaling hemp and the state provides the funding to do it. There is usually a sponsoring university and industry associations, all invested in critical in development of that state’s industry. Then it is given back to the state to run.

The biggest wildcard issue industry-wide is a lack of money. Investors are waiting for clarity on the regulations before they enter and drive end-user products, which will drive a demand for supply. Investment money is like oxygen for the industry and without it, the development of the industry will stall.

However, given that regulation is unavoidable, the industry has to understand how to operate within regulations and, rather than stifle the market, the regulatory need to support and protect the U.S. marketplace. otherwise it will be overrun by suppliers from other countries. It simply takes education, partnership and creative flexible regulations.

Even with all of these challenges in the short run, farmers and processors will survive (maybe not all of them), but from my perspective, the long-term outlook is extremely bright.

Visit Whitney Economics.

DOWNLOAD WHITNEY ECONOMICS RECENT HEMP REPORT

[pdf-embedder url=”https://hempindustrial.com/wp-content/uploads/2021/02/Whitney-Economics-Hemp-Cultivation-Report-2020-Executive-Summary.pdf” title=”Whitney Economics Hemp Cultivation Report 2020 – Executive Summary”]

 

The National Industrial Hemp Council made an appearance on RFD-TV The Magazine (www.RFDTV.com) this week reporting on the Hemp Checkoff program. Board member John Johnson, principal of Agricola, LLC, was interviewed on the overwhelming support and plans for the program. He discussed the merits of the Hemp Checkoff Program, including support from 8 out of 10 farmers according to the recent NIHC recent survey.

“We put the survey out, and 80% of folks felt that we need some time of program to promote consumer education about hemp, product education on hemp, and research into a whole variety of issues for hemp production and hemp for their processing,” Johnson says.

“75% or so were comfortable with assessment, minimal assessment, and see that as a valuable use of their dollars. This coincides with an Texas A&M found in a study several years ago that checkoffs return back to a farm $3 to $17 for every $1 invested.”

Click on video below to view the interview: