USDA AGRICULTURAL TRADE MISSION TO GUATEMALA EXPLORES MARKET ENTRY BARRIERS
One of the key goals of the USDA Agricultural Trade Mission to Guatemala this week is to explore the market entry barriers to hemp-based products in Guatemala’s retail sector. Currently, there is no presence of hemp products in the Guatemalan market, but this trade mission is helping NIHC gain invaluable insights into the retail landscape through visits to major supermarkets like Paiz and La Torre.
NIHC, represented by Guy Carpenter of Bear Fiber and Katheren Moreira Aristiguieta, manager for LATAM & Caribbean, joined U.S. Ambassador to Guatemala Tobin Bradley, USDA Foreign Agricultural Service (FAS) Acting Associate Administrator Mark Slupek and FAS staff from Guatemala, El Salvador, and Honduras, along with other cooperators for a group photo to commemorate the mission as we work to expand the hemp industry’s global footprint.